You can never expect a search engine to direct people to your site. So, be as creative and thorough as possible with your traditional marketing. This will translate into increased traffic for your site. Make sure your web address (URL) is readily visible (or audible) on the following.  
 

•  Business cards
•  Letterhead & envelopes
•  Fax cover sheets & mailing labels
•  Brochures/pamphlets
•  Newsletters – e-mail or print
•  Signature of your email messages
•  Print & electronic ads
•  Flyers & posters
•  Phone & professional directories
•  Voice mail/answering machine greetings
•  Magnetic car signs
•  Specialty ad items – calendars, mugs, pens...